Paid Listings - an advertisement or group of advertisements created dynamically or statically by Search Anyway and supplied to Client via an HTML or XML data feed for further display on Client's web site or website(s) affiliated with Client.
Net Revenue -the amount collected by Search Anyway from an Search Anyway advertiser for Valid Clickthroughs (defined below) originating from Paid Listings advertisement(s) served through the Client's site(s) or Client's affiliate(s) site(s).
Valid Clickthrough ("CT") - the action of a human user clicking on a hypertext link or image link, which subsequently directs the user's browser to an Search Anyway server and ultimately to the web site of an Search Anyway advertiser, subject to the following constraints:
a. The action may not be initiated or executed employing any non-human processes including robots, spiders, scripts (or other software), mechanical automation of clicking applied to the user's mouse or keyboard, or any other non-human clicking agent.
b. The action may not be fraudulent or appear to be fraudulent in nature according to the sole reasonable discretion of Search Anyway and/or the Search Anyway advertiser.
c. Generally clickthroughs of the following nature will also be considered to be invalid: multiple clickthroughs by the same user within an unreasonable period of time not greater than 5 seconds, suspicious patterns of clicking by any given user, and clickthroughs from a previously blocked IP address( s ), which has been deemed by Search Anyway to be a probable source of fraudulent activity.
d. Clickthroughs resulting from employing any incentives and rewarding techniques are considered to be invalid.
e. Clickthroughs originating or routed through countries other than The United States, Canada , and countries that are members of the European Community, will generally be rejected.
f. Caching of Paid Listings is strictly prohibited.
g. Opening of search results in consoles directly without initial user clicks is strictly prohibited.
h. Browser "hijacking", hacking, or installing software of any kind on users' machines without the users' prior consent is strictly forbidden. The user must also possess the ability to uninstall any software installed on his or her computer even with his or her consent.
The Client is wholly responsible for the activities of its affiliate(s) appertaining to the validity of clickthroughs.
Search Anyway is not legally responsible for any of the outgoing links or search results on it's websites or XML feeds. These links are
strictly the responsibility of the advertisers, bidders and upstream feed providers. Search Anyway is also not responsible for any
business practices that the websites in question engage in, as Search Anyway is simply a PPC search result aggregator.